THE DESIGN PROCESS
IT ALL STARTS WITH AN IDEA
It can be a styling idea for the next jacket, or maybe a technical concept for a glove: there’s always a flow of ideas going on. Some come up during a ride, others come up while showering or walking the dog.
Inspiration is everywhere. The ideas are translated into a quick sketch, of which there are many lying around at our design department.
… WHICH EVENTUALLY FINDS ITS WAY TO THE SCREEN..
If the concept is worth pursuing, it will be converted to a digital drawing. It shows all the panels, materials and parts that are going to be used, much like a blueprint. Then it’s time to add instructions and directions, so that the manufacturer can work his magic and turn it into something real.
… AND A SAMPLE IS BORN
It’s always exciting to see a new creation in the flesh! But many times, the first sample doesn’t look like the product you see in the stores: it can have temporary substitute parts, different colors, and other materials. But that’s okay, as the first sample gets tested, cut and resewn, and drawn upon to make steps towards an end product.
TIME TO HIT THE ROAD!
After a few samples, feedback and modifications, the product starts to look exactly as intended, and it’s about time to take it for a spin! Sometimes as a group, sometimes solo, but it always leads to insight and improvement. Though it’s not limited to only the new models: some older or current products are tested on the long run. And, admittedly, we also do it because we simply like a good ride! If all is well, we can give our green light to start production… and the result is in the pages in front of you.